Most people we’ve spoken to create campaigns based on assumptions of what will and won’t work. The fact is, with ads, opinions don’t matter, performance does. Using Otterfish enables you to analyze the effectiveness of your marketing strategy, leveraging data-driven insights gained from our analytics to understand what really works.
In 2021, online ads are quickly becoming the top driver for sales within a business. According to Hubspot’s Not Another State of Marketing Report (2020), the majority of their 3,4000 clients surveyed posted between 1-6 times per week. This creates a problem: how can you post so many ads without getting ‘creative fatigue’? The constant pressure to develop new high-performing creatives within a campaign can be draining.
That's Why We Built Otterfish.
It allows you to not only test your creatives, but gives you a helping hand in creating your creatives - and at a much faster rate. Our Instant Creative tool allows you to generate a multitude of new, unique creatives tailored to your audiences, which you can then test in the real world.
There are many different approaches to generating a good test. However for us, these three factors are a must for increasing your ROI:
Continual testing of your campaigns is so important. It helps you understand the images, ad copy, CTA and audiences that work and don’t work for your business. When posting ads, you want to keep improving your results benchmark to get a strong ROI on the traffic, engagement, and reach generated by your ads.
Once you set yourself a baseline, you’ll be able to evolve your campaigns by using logical, data-driven decisions instead of relying on gut instinct. And that leads to strong performance.
Below is an example of a quick test we did at Otterfish in which we had 5 creatives against each other to the same audience. With different Images we're able to see which one resonates best with our audiences. As you can see here, we had a 450% increase from another ad creative. This result was made by a reduced cost per link click and higher click-through rate - so this ad was, by far, the most engaging with our audience.
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