Case Study:
Hype & Dexter
In this case study we'll discuss how Hype & Dexter used Otterfish to improve performance and speed up campaign delivery time.
better click-through-rate (CTR)
cheaper cost per click (CPC)
faster campaign delivery time
About Hype & Dexter
Hype & Dexter are APACs leading HubSpot agency and one of the top HubSpot agencies in the world. With clients like Suzuki, Eftpos NZ, World Solar, Unleashed and Southern Cross Partners, they are leaders in leveraging technology to create a competitive advantage for their customers.
How Hype & Dexter used Otterfish to help support their marketing functions
Otterfish enabled Hype & Dexter to build and launch a multivariate ad campaign across Facebook and Instagram in under 10 minutes. Using a simple stock image and one of our templates, they created 4 subtle variations of an ad and launched it into a highly targeted audience for 48 hours. The results surprised CMO Alex Mackrill who admitted Otterfish made it much faster to deliver a campaign and provided campaign results in a way that was easy to understand and act upon.
"I like the fact that anyone in the team could use Otterfish to build a campaign with multiple creatives to test and launch. There are loads of templates and the simplified workflow means you can get it running in minutes. And now we can report test results on messaging and audience targeting in just 24-48 hours." Alex Mackrill
Using Instant Creative™
Hype & Dexter started with creating 4 different Ad variations using the Instant Creative tool. Instant Creative allows you to import or search our Stock Images for use in one of our designer template sets to create beautiful looking ads. You can easily customize your colors, text and add a logo.
They already had an idea in mind on what the Ad creative Image was going to be so they wanted to test the same Image with slight variations in logo and text. Building the ad creatives in Otterfish took less than 5 minutes.
The Ad creatives...
Running Smart Ads™
Hype & Dexter then used the Smart Ad tool in Otterfish to launch the 4 variations of their Ad into a single, highly-targeted Audience. The wow moment for Hype & Dexter was the speed in which they can test different creatives to the audience in a single flow. Within 5 minutes they had 4 competing Ad Sets launched and were able to isolate Facebook and Instagram placements for better platform comparison.
The Hype & Dexter team were surprised to see such a significant difference in Ad performance, despite the very subtle variations they were testing.
Otterfish for Agencies
Find speed and performance gains faster.
Growing Agencies are always looking for ways to deliver better campaign results with less resources to maximise profit and customer satisfaction. Otterfish is designed to support agencies with simple-to-use creative and testing functions to improve campaign performance and massively reduce delivery time for social ad campaigns.
- Use Instant Creative to reduce ad creative development time by up to 90%
- Create professional ads or upload your own (including Video Ads) - no skills required.
- Test a broad range of ad variables including images, videos, colours, messaging, CTA, audience targeting and more.
- Find best performing creative and audience combinations fast.
- Launch larger campaigns using high-performing ads in a single click.
- Whitelabel and reseller partnerships to open new revenue streams - scale with us!
Try Otterfish free for 14 days or click the button below to book a 20 minute demo.
"The speed in which we can make Ad creatives and the variations from the template sets is awesome. The fact that creating and running tests can be done in minutes and not hours is a game changer for businesses."
