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Frequently asked questions

Here’s a list of some of the most frequently asked questions we have recieved. If your’s isn’t on here please let us know…

Otterfish is a testing platform built on the Facebook and Instagram API that allows anyone to easily test and measure content into real audiences
Yes, they are Facebook and/or Instagram users who will think your content is normal promoted content. Otterfish posts into their feed.
Facebook and Instagram have spent hundreds of millions of dollars perfecting their algorithms. They can tell who you are and how you are reacting to content. When you stop, scroll back, comment, save, scroll through or click on an image they will either up-rank or down-rank the image. By fixing the creative’s budgets and measuring them against each other you learn which content, colourway, product of brand name your target audience likes best before you launch and spend thousands!

Yes, a percentage of each test goes to Facebook & Instagram to access their audiences, Otterfish charges a small percentage as well.

If you have a Facebook account then you can get started. You’ll need to get a business account set up, and you’ll need a credit card.

At the moment we have static content tests set up for 1080 x 1080 images into Facebook and Instagram that are testing for reach, engagement or audiences.

By July we will have Linkedin testing and traffic as a test.

Otterfish will track your success metric (Cost per reach or cost per engagement) throughout the trial period. You can check in from your phone to see which creative is winning. At the end of the test we’ll display a clear winner.
Our first test ( Multivariate creative ) allows for up to 30 images and 3 captions so that 90 creatives!!! Remember you’ll need to apply budget to each of those creatives in order to test
The amount you spend will determine how accurate your test is. For as little as $30 a creative you could see separation. And have tens of thousands seeing your creatives. Spend $1,000 and you will be sure. Remember, these tests are still achieving their goal, brand awareness, and engagement, so that money is being put to good use!
Anyone who wants their decisions to be based on real people and real data. No matter if you are testing colour ways ona new product, a new logo, deciding on which image you should post or the lead creative in your new campaign. Otterfish is the fastest, easier and most cost effective way to start testing!