What is Multivariate Testing

Why is an Ad Testing App Important?

We've already touched on the importance of testing your ads in the context of keeping up with the competition, but that doesn't necessarily need to be the priority.

In the most basic terms, ad testing is essential because it's not enough to know which ads work best. Truly making the most of them requires you to understand why they perform so well.

Split testing is a time-honoured tradition in the marketing world, and it won't go anywhere anytime soon. However, that just tells you which ad is better. The numbers don't lie, and if one ad receives more clicks at a lower cost than another, then sure, that one's better.

Multivariate testing takes things to a whole new level. It wants to stay on top of every possible variable to clearly demonstrate what's different about an ad that encourages people to engage further.

Moving your logo from one corner of your ad image to another could potentially double the clickthrough rate. Now, that's not to say you should immediately go and move the logo on every ad, safe in the knowledge that you're about to experience a massive influx of traffic. However, if you happen across an ad that performs better than others, and the logo is the only differentiating factor, where do you go from there? More importantly, how would you ever know?

It all comes down to many ads and a lot of testing. To honestly know whether your ads reach their potential, you need to create slightly different ads with subtle changes.

That can be a lot of work. Let's say your ads are made up of your logo, a featured image, some on-image copy and a sub-heading. The text matters, too, as one power word could potentially far outperform another.

You could easily go from having one ad for every occasion to hundreds of different variations in practice.

Do you have the time and skills to do that? Do you have an employee that would be able to get it done in fewer than six months and wouldn't quit out of boredom before they finished? The chances are that you can answer both with a resounding "no!"

3 Components of a Great Ad Testing App

It's incredible what a great ad testing app can do, especially in so little time. However, numerous factors behind the best available make them deserving of the title. If you're in the market for a great testing tool, make sure they boast the following:

Ease of Use

Ad testing can be daunting and overwhelming, but it's indisputably the best way to figure out for sure that your ads perform to their full potential. That, in effect, means everyone should be doing it. Whether you've got a multi-million dollar advertising budget or you're a solopreneur doing everything yourself, you should do so as efficiently and cost-effectively as possible if you advertise on social media.

Of course, that means that not everyone that tests their ads will be a bona fide social media professional. They might not even have run their first campaign yet. As such, the tools you use need to simplify the advertising world and make achieving great results as easy as possible.

Of course, even if you're a social media veteran with numerous campaigns under your belt, why make things more complicated than they need to be? Just because you know how to do things the hard way, that doesn't mean you should spend time on them when there are far easier ways to go about it!

Low Cost

Social media advertising aims to bring in more than you spend, so you don't want to inflate your costs unnecessarily. Using the right tools can maximise or even replace the need for your marketing staff. 

The lower you can keep your costs, the sooner you'll break even and enter profitability on your social marketing efforts.

Fast, Actionable Data

Every minute you spend paying for unoptimised ads is a minute where you're not receiving the best possible return on investment. The best ad testing apps provide up-to-the-minute data on how campaigns and individual ads perform so that you can take action without delay.

Then, no matter whether you want to update an existing campaign or utilise brand-new, real-world knowledge on the next one, you have everything you need at your fingertips.

Get Started with the Market-Leading Ad Testing App

Ad testing is one of the most cost-effective steps you can take to boost your social marketing efforts, and it doesn't have to be costly or time-consuming.

As we always say, no matter how big your competitors, the online world is all about working smarter, not harder, and it doesn't get any smarter than making Otterfish Smart Ads™ an integral part of your social campaigns.

The app will interact directly with your social accounts and immediately get to work to discover which creatives and messaging resonate best with your audience. What was once hours or even days of work can now be up and running in just a few minutes.

The best part is Otterfish is free! Create your Otterfish account, link your social accounts, and you're ready to go with the most optimised ad campaigns you've ever created!

Try Smart Ads™ Now - FREE! 

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