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A Complete guide to Instagram Ads for 2022
Social media advertising (like Instagram Ads) has quickly become the most prevalent form of advertising. One of the most popular social media platforms, Instagram, is specifically well known for its wide array of advertising formats and features, each of which offer something different to advertisers looking to satisfy a range of needs....
How I increased my sales month to month using Otterfish
In this case study we'll discuss how Lucy has used Otterfish to help improve her sales by running Smart Ads over the last 4 months.
Making the most out of a small budget
Social media marketing ranks among the most cost-effective ways to build a brand, increase sales and reach new audiences. However, what puts many business owners and marketing managers off is the need for an initial investment. As the name suggests, paid ads involve an expense, but a relatively small budget doesn’t need to hold you back.
What is Multivariate Testing
In the most basic terms, ad testing is essential because it's not enough to know which ads work best. Truly making the most of them requires you to understand why they perform so well.
Top Marketing Tips you need to know for 2022
In this post, we’ll discuss some of the top marketing tips to help you reach your target audience in 2022.
5 Reasons Testimonials Are An Effective Way To Sell
“Using customer testimonials regularly can generate approximately 62% more revenue” (Strategic Factory) 1/2/2021 – (This is just one of many studies that indicate similar results.)
How Someone With No Skills Used Otterfish To Get Real Marketing Results - The Sexy Burger Case Study
In this Case study we discuss how The Sexy Burger, a newly created business, started using Smart tools to be able to help grow their business and use their marketing budget effectively. To start, the team ran a Reach Objective Test with 5 different Ad variations to reach as many potential customers as cheap as possible.With limited skill-sets in building and running Ads, they've been able to build 5 different variations of Ads and run them at the same time to test them against a real audience to better understand how their customers respond to each Ad and improve their results.
How running Smart Ads through Otterfish helped this business improve their CTR by 209%
Read this Case Study to see how MDH spent $150 testing 4 ad creatives into her selected audience. After 3 days, she learnt which ad creative worked best and gave her the most traffic for the lowest price. The whole process, from start to launch took her less than 15 minutes and did not require any design skills or digital marketing knowledge.Otterfish makes great ads, easy.
Create and Test 10 great Social Ads in under 5mins with Social Automation
Social media is the place to be when it comes to online advertising. It’s overtaken blog posts and even email marketing to stand out as the dominant means of reaching customers.Regular posts are great for building awareness and keeping your audience in the loop, but what about increasing that audience and creating a real return on investment? That’s where social advertising comes in.
What is Facebook Ads Manager?
Facebook Ads Manager is the platform’s native tool for anyone that wants to take advantage of the vast audience Facebook provides to online marketers. One of the biggest reasons for Facebook Advertising’s appeal is the sheer amount of data it holds on members, making it one of the best ways to reach a specific audience.
What is Content Darwinism
Most people have a solid grasp on Darwinism, in a nutshell, in the wild organisms that are best suited to their environment survive and pass on their genetic traits in increasing number to successive generations. Good traits thrive, bad traits die.
Does Data-Driven Content Really Work
Imagine for a moment that you work at a brick-and-mortar store. Now imagine two customers walking through the door, one just browsing and the other genuinely interested in buying a product. So, if you provide the right customer with information about your products you'll be more likely to make a sale. Conversely, if you approach the wrong customer, your information, and your sale, will leave through the door leaving you with simply wasted time. The thing is, you may never know which customer is the genuinely interested one.
David vs Goliath
When asked about digital marketing, most small businesses will say time is their biggest challenge, and when pressed for time most will prioritise urgent over important.The result for most small to medium businesses is that they are struggling to advertise well on social media choosing to just "boost content" over running the effective data led campaigns their larger competitors pay agencies for.
Creating Smart Ads™ with Otterfish
While boosting or even optimising in Facebook and instagram ads may seem like the right thing to do, there is a real chance using Smart Ads may imporve your marketing significantly... But what are they and how can you ensure you're getting the best bang for your marketing buck?Otterfish Smart Ads focus is to send multiple variations of creatives into real audiences, testing them, and your saved audiences against each other to understand what does and doesn't work with real-data......
Boosting Ads on Facebook? You may be doing it wrong
Do you advertise on Facebook and Instagram? If you’ve got a product or service with a specific audience, you probably should. However, it’s one of the trickiest aspects of digital marketing to master, not least because there’s so much to choose from.Every business should have a presence on Facebook and Instagram through a dedicated business page. It’s an opportunity to interact with your customers, add some fresh content to your website through integrations and demonstrate that you’re on top of the latest happenings in the industry.
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Why Testing your Ads is so Important.
Most people we’ve spoken to create campaigns based on assumptions of what will and won’t work. The fact is, with ads, opinions don’t matter, performance does. Using Otterfish enables you to analyze the effectiveness of your marketing strategy, leveraging data-driven insights gained from our analytics to understand what really works. In 2021, online ads are quickly becoming the top driver for sales within a business. According to Hubspot’s Not Another State of Marketing Report (2020), the majority of their 3,4000 clients surveyed posted between 1-6 times per week. This creates a problem: how can you post so many ads without getting ‘creative fatigue’? The constant pressure to develop new high-performing creatives within a campaign can be draining.....
How to write Effective Ad Copy
If you're sitting around struggling at how to create good Ad Copy for your Facebook paid post, you're not alone, It's both an art and science. If you're wanting to get the best ROI from your paid Ads, creating the right Ad Copy is vital. Think about it, every month, you as a Facebook user will be bombarded with Ads, The data shows that you will receive over 1500 Ads this month alone......